Columnist James Marshall Crotty writes in Forbes that the nation's military veterans may the most susceptible to the controversial programs of many for-profit colleges, which are often are accused of overselling and under delivering in expensive career-oriented education programs typically funded by federal loans.  Crotty writes:
"With their unemployment rate at 9%, military veterans are highly susceptible to for-profit college pitches about job guarantees. Compounding this predilection is the high amount of PTSD (Post-Traumatic Stress Disorder) among returning vets, who often lack the psychological wherewithal to navigate unstructured civilian life, let alone the deceptive mine field set by for-profit college marketers claiming to be operating in their interest."What makes returning vets the penultimate mark for craven marketers, however, is the generous nature of the G.I. Bill itself, which offers up to 36 months of totally free education. You see, for-profit college administrators know that their “boiler room” hyperbole  – including grossly inflated job and income prospects — receives greater scrutiny when applicants (or “starts” in for-profit marketing parlance) have skin in the game. This is one reason why civilian student loan recipients must now pay 10% of their college tuition, as required by the government’s 90/10 rule. However, active-duty and veteran students are exempt from the 90/10 rule. This has motivated for-profits to double down on marketing to military personnel."
Grand Canyon University, a for-profit university based in Phoenix, has told shareholders that it is considering converting itself to a non-profit institution during a time when many for-profit schools have suffered bad publicity, declining enrollment and shaky finances.
A transition would require Grand Canyon's parent company, Grand Canyon Education, Inc., to buy out shareholders.  Bloomberg reported that "Grand Canyon has defied the fate of many for-profits, whose enrollments are plummeting amid state and federal probes of their recruiting and marketing practices. The university, which settled a lawsuit over recruiter compensation in 2010, has carved out a niche as a Christian-affiliated institution and is growing both online and at its Phoenix campus. Enrollment climbed 14 percent last year to a record 59,600 students."  In a statement released on the university's website, company CEO Brian Mueller said, "The stigma surrounding the for-profit industry -- some of which is deserved, and some not -- is real and it is not improving,”