"With their unemployment rate at 9%, military veterans are highly susceptible to for-profit college pitches about job guarantees. Compounding this predilection is the high amount of PTSD (Post-Traumatic Stress Disorder) among returning vets, who often lack the psychological wherewithal to navigate unstructured civilian life, let alone the deceptive mine field set by for-profit college marketers claiming to be operating in their interest."What makes returning vets the penultimate mark for craven marketers, however, is the generous nature of the G.I. Bill itself, which offers up to 36 months of totally free education. You see, for-profit college administrators know that their “boiler room” hyperbole – including grossly inflated job and income prospects — receives greater scrutiny when applicants (or “starts” in for-profit marketing parlance) have skin in the game. This is one reason why civilian student loan recipients must now pay 10% of their college tuition, as required by the government’s 90/10 rule. However, active-duty and veteran students are exempt from the 90/10 rule. This has motivated for-profits to double down on marketing to military personnel."